Megan Turpie
The Client
Bounce (au)
The Brief
Drive awareness and consideration for Bounce protein balls as the ultimate, convenient on-the-go snack for travelers.
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Constraints:
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Zero ad-spend budget for traditional photography or large-scale video production.
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Extremely limited pre-existing product visual assets.
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Product lineup restricted to three core flavors (Cashew Caramel, Peanut, and Coconut Macadamia).
The Solution & Strategy
To overcome tight budget and asset constraints, I developed a creative conceptual framework that leveraged emerging AI generation technology to deliver a high-impact, full-scale airport campaign visual identity without the high production costs.
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Campaign Title:Â "Travel Light, Fuel Right"Â A memorable, benefit-driven hook positioning Bounce as the clean, hassle-free energy source for busy travelers.
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Core Visual Concept:Â Positioning the protein balls directly into the travel experience by placing them onto an airport baggage carousel. This seamlessly bridged the connection between airport culture and convenient snacking.
AI imagery used in the making of this graphic.
Design Iterations
With no budget for a physical photo shoot, prop building, or complex CGI rendering, I turned to AI visual generation to experiment with textures, scale, and lighting. I iterated on prompts to achieve a 3D render of an airport carousel and prompted AI using exisiting imagery of the protein balls to immitate the Bounce products.Â
Ai allowed me to develop an eye catching campaign without any traditional limitations such as time and budget. I was able to explore visual directions and experiment with compositions that would often require complex ,time consuming preparation.Â
