ALIGNE

The Client

As Lead Graphic Designer and social media executive, my core mandate was translating seasonal fashion collections into high-converting, editorial paid marketing campaigns and scalable digital ecosystems. I concepted and executed performance-first visual assets across Meta, shopify and klaviyo, establishing sleek layout systems, dynamic carousel frameworks, and video overlays that honored the brand’s contemporary, sustainable aesthetic. Balancing brand refinement with commercial results, I developed modular asset variations for creative A/B testing while maintaining seamless visual consistency across organic storytelling, acquisition channels, and e-commerce launch touchpoints.

Strategic Art Direction

During my time as the Lead Graphic Design at ALIGNE I re-inforced the high-ed editorial direction across every touch-point. I curated dynamic layout variations, video cutdowns and typographic overlays across social assets, ensuring high visual engagement while maintaining the refined, premium look and feel of the contemporary fashion house.

Omnichannel Execution

Managing the full digital rollout for seasonal paid campaigns, I designed a scalable suite of performance-first marketing assets. From dynamic Meta ad variations and story-driven carousel frameworks to targeted display banners, I delivered a cohesive digital ecosystem that drove commercial conversion while maintaining complete visual integrity across every customer touchpoint.

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Performance-Driven Creative & Asset Diversity

Bridging fashion-forward storytelling with performance marketing, I developed modular visual frameworks designed to stop the scroll. I curated dynamic layout variations, video cutdowns, and typography overlays across paid social assets, ensuring high visual engagement while maintaining the refined, premium look and feel of a contemporary fashion house.

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Touchpoints

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Editorial

Operating within lean, high-velocity

teams often requires stepping beyond

the boundaries of a traditional design scope. When tasked with launching campaigns without a dedicated social media lead, I proactively expanded my creative toolkit, upskilling into motion graphics and dynamic asset production

to meet the demands of an omnichannel rollout.

The brand ALIGNE was not even 2 years old when I joined the team. As a result, I spearheaded the creation of ALIGNE's brand book, which was instrumental in consolidating the brand's identity and values. Through a combination of compelling visuals and carefully crafted messaging, the brand book helped to position ALIGNE as a thought leader in sustainable fashion. It provided a clear framework for the brand's communication and messaging, ensuring that all touchpoints were consistent and aligned with the brand's values.