I am a multi-disciplined Creative Art Director with a passion for world-building, high-end editorial direction, and performance-driven storytelling. 

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My career spans across distinct creative landscapes: from defining sharp, contemporary digital launches for modern fashion labels like ALIGNE, to crafting timeless luxury narratives and photoshoot direction for heritage fine jewellers like Nina’s Jewellery. I've helped to translate brand essence across various touch points, and directed performance-led marketing campaigns and digital ecosystems for global wellness brands at Pharmacare.

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Whether concepting on-set photoshoot direction, establishing a brand's visual identity, or orchestrating high-converting launch assets, I bring an intentional, strategic lens to every project